Threads tests adding ‘interests’ on profiles to connect users with topical discussions

Meta’s Threads is evolving to make social connections more meaningful! The platform, a rising competitor to X (formerly Twitter), has started testing a brand-new feature that lets users add their interests directly to their profiles. This addition aims to bridge the gap between users and the conversations they care about most, making it easier to dive into trending discussions even if they’re unsure whom to follow.

What Is the New ‘Interests’ Feature?

The new feature allows users to list their interests on their profile, signaling to others what topics they’re passionate about. But it goes beyond just showcasing hobbies or favorite subjects — Threads will actively direct users to ongoing discussions related to those interests. Whether you’re a tech enthusiast, a sports fanatic, or a pop culture follower, Threads will help you discover lively conversations and communities in real time.

Meta believes this feature will make Threads more inviting, especially for newcomers who want to immediately immerse themselves in discussions without the hassle of figuring out who to follow. It’s a step toward creating a more personalized and dynamic social experience.

How It Enhances User Experience

By adding interests to their profile, users won’t just passively display what they like — they’ll get curated access to the content that matters to them. Imagine being a movie buff and instantly joining discussions about the latest blockbuster or being a fitness enthusiast and discovering ongoing threads about workout tips and nutrition trends. This kind of immediate connectivity fosters deeper engagement and encourages users to spend more time on the platform.

Threads has already been building out personalization features, like custom feeds, which allow users to curate feeds around specific topics or profiles and share them with others. Now, with the interests feature, personalization becomes even more seamless. Together, these tools position Threads as a robust alternative to platforms like X and Bluesky, which have gained traction for their customization options and decentralized features.

The Test Phase and What’s Next

Currently, the interests feature is in testing and is only available on mobile devices. Meta has confirmed that more details will roll out soon, but users have already caught glimpses of the feature in action. For instance, user @faslu_35 shared an example on Threads, showcasing where interests will appear on profiles and how users will be able to edit their lists through a dedicated screen.

These personalization efforts underscore Threads’ ambition to stand out in the competitive social media landscape. With over 32.8 million users flocking to Bluesky for its decentralized model and customizable feeds, Threads is making a strategic play by offering similar tools — but within Meta’s vast ecosystem.

Why It Matters

In an era where social media users crave more control over their online experience, features like interests and custom feeds cater to that demand. They transform Threads from just another social network into a platform where users can curate their experience, effortlessly connect with like-minded people, and participate in meaningful conversations.

As Meta continues to refine and expand Threads, the platform could become a go-to hub for community-driven interactions. Whether you’re looking to explore new hobbies, stay updated on global events, or find niche communities, Threads’ evolving suite of features promises to make social media more engaging, personalized, and connected than ever before.

So, if you haven’t already, keep an eye on Threads — because your next favorite discussion might be just one interest tag away!