After years of striving to establish itself among streaming giants, Deezer is finally making waves—with both its financial performance and product innovation. The Paris-based music streaming service recently reported its first positive cash flow in 2024, signaling a major turning point as it inches closer to profitability. But Deezer isn’t stopping there.
To solidify its position in a saturated market dominated by Spotify, Apple Music, and Amazon Music, Deezer is rolling out a suite of new features that prioritize personalization, user control, and shareability—all designed to make the listening experience more tailored and engaging than ever before.
Total Control Over Your Recommendations
At the heart of this update is a game-changing customization tool: Deezer’s fully adjustable recommendation algorithm. Unlike other platforms that offer only partial control—such as the ability to like or dislike tracks—Deezer is handing over the reins entirely to its users.
Through the newly introduced “Manage My Recommendations” section, listeners can now manually fine-tune their music discovery journey. This includes the ability to:
- Exclude specific songs, albums, artists, or even entire playlists from future recommendations.
- Dislike a track using a new button that works in tandem with the traditional “like” feature. A crossed-out heart icon now signals to the algorithm that a particular song should be avoided moving forward.
These tools give users unprecedented power to shape their music feed—something no other major platform currently offers to this degree.
A New Era of Customization
But the personalization doesn’t end with recommendations. Deezer is also introducing visual and functional customization features that enhance user interaction and expression. Starting next month, users will be able to:
- Customize playlist covers with color palettes and stickers for a more personal, aesthetic touch.
- Redesign the Favorites tab to prioritize the display of either albums or artists, depending on what’s most important to the listener.
These visual tweaks may seem minor, but they collectively contribute to a more immersive and user-centric experience, aligning with Deezer’s goal of putting music lovers in full control.
Monthly Music Recaps: “My Deezer Month”
In a bid to rival Spotify’s immensely popular Wrapped feature, Deezer is expanding its music analytics offerings with a new monthly recap experience.
Launching in early May, “My Deezer Month” will allow users to view rich insights about their listening habits. This includes:
- Top songs, artists, and genres of the month.
- Comparative data on total minutes streamed versus the previous month.
- A detailed breakdown of time spent on users’ top three genres.
This complements the existing “My Deezer Year” annual wrap-up, which has already seen a 30% increase in usage in early 2025, signaling strong user interest in these types of reflective features.
Although Apple Music introduced a similar monthly update to its Replay feature last year, Deezer’s version aims to take things a step further with greater detail and a visually engaging presentation. The question remains whether it can match Spotify’s cultural influence, but Deezer’s approach certainly offers more depth than its competitors.
Share Music Across Platforms with Universal Sharing
Another noteworthy addition is Deezer’s new universal sharing feature, which allows users to share music with friends—regardless of which streaming service they use. When someone shares a song, the recipient will be directed to a Deezer-hosted landing page with links to stream that track on various platforms, including Spotify, Apple Music, and more.
This feature lowers the barrier for music discovery and sharing, making it easier for users to connect over tracks without needing to all be on the same app. Universal sharing is set to roll out in late April.
The Bigger Picture: Financial Growth Meets User Decline
While Deezer’s focus on innovation is clear, the company still faces uphill challenges. Despite its positive cash flow, its subscriber count dipped slightly from 10 million in 2023 to 9.7 million in 2024. This decline comes in stark contrast to Spotify, which now boasts 675 million monthly active users, including 263 million paying subscribers.
However, Deezer seems to be playing the long game. By zeroing in on deep personalization, smarter recommendation algorithms, and cross-platform compatibility, the company is carving out a niche for listeners who value control and creativity in their streaming experience.
Final Thoughts
As Deezer nears profitability, it’s proving that financial milestones can be paired with genuine innovation. With a refreshed strategy focused on user empowerment, artistic personalization, and smarter data-driven tools, Deezer is not just surviving in the streaming ecosystem—it’s evolving.
Whether these features are enough to pull users away from long-time favorites like Spotify remains to be seen, but one thing is certain: Deezer is raising the bar on what music streaming should feel like in 2025.
