It’s a big week in the world of Kindle. Alongside the refresh of the base Kindle, Paperwhite, and Scribe models, Amazon is unveiling something many Kindle fans never thought they’d see: a color e-reader.
Earlier this year, Amazon’s main competitor in the e-reader space, Kobo, launched the $220 Libra Colour, which uses color e-ink technology. The reception to Kobo’s device has been mixed, with some applauding the innovation while others remain unimpressed. Now, Amazon is stepping into the game with its new Kindle Colorsoft, but the tech giant is taking a different approach—one that could set it apart from the competition.
Amazon’s Approach to Color: Built In-House
Instead of relying on the color e-ink technology used by competitors like Kobo, Amazon decided to build its own color solution from the ground up. According to Amazon, the addition of color has been one of the most requested features for their e-readers. However, they had to be careful to maintain the delicate balance that has made Kindles so popular in the first place. Key concerns included battery life, contrast ratios, and image ghosting—issues that could easily detract from the overall reading experience.
To achieve this, Amazon uses five color filters applied directly to the display, working in tandem with the front light. This method marks a departure from the traditional backlighting found in most tablets, which can drain the battery faster and interfere with sleep patterns if you read before bed.
Much like the monochrome e-ink displays we’re familiar with, Kindle’s color technology creates a static image that doesn’t refresh until the page is turned. This feature helps preserve battery life while delivering colors that Amazon describes as “soft on the eyes” and comparable to the feel of print on paper. The battery life does take a bit of a hit due to the color functionality, but Amazon has introduced new technologies to compensate.
The Power Behind the Kindle Colorsoft
To offset the increased power demand of the color filters, Amazon equipped the Kindle Colorsoft with an oxide back pane—similar to the new Paperwhite—which improves page-turn speeds and overall performance. Additionally, the Colorsoft is powered by a larger battery than the Paperwhite to ensure extended reading time.
When color isn’t necessary—such as when reading novels or non-illustrated books—the Kindle Colorsoft still offers the classic monochrome reading experience you’ve come to expect from a Kindle. But for comics, graphic novels, and other color-rich content, it delivers vivid hues that enhance the reading experience without straining your eyes.
Packed with Premium Features
In terms of features, the Kindle Colorsoft doesn’t disappoint. Like the Kindle Paperwhite Signature Edition, it comes with wireless charging and is waterproof—perfect for reading by the pool or in the bath without worry. Amazon claims that the device offers up to eight weeks of battery life on a single charge, which, while slightly less than the Paperwhite’s impressive three-month battery life, is still solid for a color e-reader.
A Premium Price for a Premium Product
All these upgrades come at a price. The Kindle Colorsoft starts at $280, which is $90 more than the Kindle Paperwhite Signature Edition and $170 more than the base-level Kindle. Still, compared to the $400 Kindle Scribe, the Colorsoft is relatively affordable, especially given its new color capabilities and premium build.
Pre-Order and Availability
The Kindle Colorsoft Signature Edition will be available for pre-order starting Wednesday and is set to start shipping on October 30. If you’ve been waiting for a Kindle that can do more than display black-and-white text, now might be the perfect time to dive in.
Amazon has raised the bar in the e-reader market once again, introducing a new option that bridges the gap between the simplicity of monochrome displays and the vibrant experience of full-color screens. Whether you’re a fan of graphic novels, educational content, or just want a more dynamic reading experience, the Kindle Colorsoft promises to bring a splash of color to your next great read.
