Google is taking AI-powered convenience to the next level with its new “Ask for Me” feature, which makes calls to local businesses on your behalf to inquire about services, pricing, and availability. This innovation is currently being tested as part of Google’s Search Labs experiments and is available to users who have opted into the program on both desktop and mobile.
What is ‘Ask for Me’ and How Does It Work?
Imagine you need an oil change or a manicure but don’t want to waste time calling around to different businesses to compare prices and availability. That’s where ‘Ask for Me’ steps in. By simply searching for a service—such as “best nail salons near me” or “affordable oil change in town”—users may see an “Ask for Me” option appear in the search results, accompanied by a “Get Started” button.


Once selected, the feature prompts you to specify details about the service you need. For example, you can request information about a “tire replacement,” “factory scheduled maintenance,” “French manicure,” “nail art,” and more. You can also provide a preferred timeframe, making the inquiry even more tailored to your needs.
Google’s AI then takes over, making calls to local businesses on your behalf. Once the calls are completed, you receive a concise summary of the pricing and availability details, eliminating the need for you to spend time on the phone.
Saving Time with AI-Driven Assistance
Google has been actively exploring ways to enhance user convenience by integrating AI into everyday tasks. ‘Ask for Me’ builds upon Google’s ongoing efforts to simplify interactions between consumers and businesses.
This isn’t the first time Google has aimed to streamline phone interactions. Last year, the company introduced the ‘Talk to a Live Rep’ feature, which calls a business for you, waits on hold, and then alerts you when a live representative is available. This feature has been a game-changer for individuals tired of wasting time listening to repetitive hold music while trying to reach a customer service agent.
A Step Towards AI-Powered Search Evolution
Beyond ‘Ask for Me,’ Google continues to push the boundaries of AI-powered experiences through Search Labs. One recent addition is ‘Daily Listen,’ a personalized AI-powered audio experience designed to keep users informed with a curated news feed tailored to their interests.
These advancements signal a broader transformation in the way AI is being integrated into search functionalities. With Google’s AI making calls, fetching information, and personalizing user experiences, we’re stepping closer to a world where digital assistants handle tedious tasks, leaving us with more time for what truly matters.
The Future of AI in Everyday Life
The introduction of ‘Ask for Me’ is yet another example of how AI is gradually becoming an indispensable part of daily life. The ability to delegate phone calls to AI not only saves time but also enhances accessibility for individuals who may find making calls inconvenient or stressful.
As Google continues refining its AI-powered search tools, we can expect even more intelligent, user-friendly features that further bridge the gap between digital convenience and real-world needs. For now, if you’re part of Search Labs, give ‘Ask for Me’ a try the next time you need local service information—Google’s AI has got your back!