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Times Catalog > Blog > News > LG Display announces its brightest, most striking OLED TV panel yet
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LG Display announces its brightest, most striking OLED TV panel yet

Usama
Last updated: January 16, 2025 5:29 pm
Usama
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6 Min Read
LG Display announces its brightest, most striking OLED TV panel yet
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The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

At this year’s CES, LG Display broke its usual mold. While the company refrained from showcasing its traditionally flashy, breakthrough displays on the show floor, its latest innovation managed to steal the spotlight regardless. In an unusual twist, Panasonic first revealed details about LG Display’s cutting-edge OLED panel, which will power 2025 flagship models like Panasonic’s Z95B and LG Electronics’ G5. Now, LG Display has officially lifted the curtain on its game-changing, fourth-generation OLED technology.

Contents
The Science Behind the Brightness: Primary RGB Tandem StructureOLED vs. QD-OLED: The Brightness Battle Heats UpThe Road Ahead: Energy Efficiency and Practical ApplicationWhy This Matters for Gamers and Movie BuffsWrapping Up: The Future of OLED

Prepare to be amazed: LG Display’s newest OLED panel is the first in the industry to achieve a jaw-dropping peak brightness of 4,000 nits. That’s 33% brighter than its predecessor and an undeniable leap forward for OLED technology. Optimized for the “AI TV era” (a marketing buzzword, admittedly), this panel sets a new benchmark for performance and innovation in the premium TV market.

The Science Behind the Brightness: Primary RGB Tandem Structure

At the heart of LG Display’s new OLED panel is its proprietary Primary RGB Tandem structure. This cutting-edge design reorganizes the light source into four stacks by adding two layers of blue elements and independent layers of red and green elements. Compared to the previous three-stack design, which relied on a single layer of red, green, and yellow elements alongside two blue layers, this new configuration significantly boosts light production and brightness.

LG Display announces its brightest, most striking OLED TV panel yet
The latest-gen OLED display uses a four-layer structure to maximize brightness — this time without any micro-lens array technology. Graphic: LG Display

According to LG Display, the improvements don’t stop at brightness. Energy efficiency has also been enhanced, with the new panel consuming less power while delivering more light. Additionally, the panel’s color brightness can reach up to 2,100 nits—a 40% improvement over the previous generation. These advancements ensure a stunning visual experience with richer, more vibrant colors and unparalleled clarity.

OLED vs. QD-OLED: The Brightness Battle Heats Up

LG Display’s announcement comes as the OLED brightness wars are in full swing. Samsung Display, its main rival, has also unveiled a next-generation QD-OLED panel boasting impressive brightness and contrast capabilities. Samsung’s flagship S95F TV, announced at CES, features a glare-free display finish, a bold move that prioritizes usability in bright environments. In contrast, LG Display has chosen to stick with a traditional glossy finish but incorporates ultra-low reflective technology to minimize distractions and enhance picture quality.

While the competition is fierce, LG Display’s focus on maintaining OLED’s core strengths—perfect blacks, excellent viewing angles, and lightning-fast response times—continues to resonate with consumers. Its new panel pushes these strengths to new heights, solidifying OLED’s status as the gold standard for premium TV displays.

The Road Ahead: Energy Efficiency and Practical Application

Beyond its technical prowess, LG Display’s fourth-gen OLED panel represents a significant step forward in energy efficiency. The advanced tandem structure ensures that the panel not only produces brighter and more vibrant images but does so while consuming less power. This efficiency is crucial as the industry moves towards more sustainable and eco-friendly technologies.

However, it’s worth noting that the panel’s peak brightness of 4,000 nits is a technical maximum. TV manufacturers like Panasonic and LG Electronics may choose not to push the panel to its limits in consumer models. Instead, they’ll likely balance brightness with other factors such as energy consumption, heat management, and overall product longevity.

Why This Matters for Gamers and Movie Buffs

For gamers, the new OLED panel’s lightning-fast response times and unparalleled color accuracy promise a competitive edge and a deeply immersive experience. Meanwhile, movie enthusiasts will appreciate the panel’s ability to reproduce cinematic visuals with stunning realism. Whether you’re exploring virtual worlds or watching the latest blockbuster, LG Display’s innovation ensures a viewing experience that’s second to none.

Wrapping Up: The Future of OLED

LG Display’s latest OLED panel reaffirms its position as a leader in display technology. By combining groundbreaking brightness with energy efficiency and maintaining OLED’s hallmark features, the company has once again raised the bar for what’s possible in premium TV displays.

If you’re eager to learn more about this revolutionary panel, be sure to check out detailed video breakdowns from industry experts like Caleb Denison at Digital Trends and Vincent Teoh at HDTVTest. Their insights provide an in-depth look at how LG Display’s innovation will shape the future of home entertainment.

As OLED technology continues to evolve, one thing is clear: the best is yet to come. Whether you’re a tech enthusiast, a gamer, or a cinephile, LG Display’s newest panel is a glimpse into the dazzling future of television.

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