Meta is making waves with its latest announcement: the expansion of Meta AI to the Middle East and North Africa (MENA), bringing its innovative virtual assistant to millions more users across the region. This strategic move not only broadens the AI’s reach but also bridges the language gap, as Meta introduces Arabic language support — a significant step towards making digital experiences more accessible and personalized.
Bringing Meta AI to MENA
In October, Meta revealed its ambitious global expansion plans, rolling out Meta AI to new markets like Brazil and the U.K., and hinting at future launches worldwide. Today, that vision materializes for MENA users, as Meta AI becomes available in countries including Algeria, Egypt, Iraq, Jordan, Libya, Morocco, Saudi Arabia, Tunisia, the United Arab Emirates (UAE), and Yemen. This expansion marks a pivotal moment for Meta, underscoring its commitment to fostering deeper connections through technology across diverse communities.
A Multilingual, Multimodal Future
What sets this rollout apart is the introduction of Arabic language support, catering to one of the most widely spoken languages in the region. By breaking down linguistic barriers, Meta AI empowers users to engage naturally in their native tongue, whether they’re seeking local restaurant recommendations, planning travel itineraries, or curating playlists for a weekend getaway.
But Meta isn’t stopping there. The company has ambitious plans to introduce multimodal AI features in MENA, enhancing the user experience even further. For instance, tools like “Imagine Me” will allow users to generate creative, stylized selfies, while audio dubbing for Instagram Reels will offer a seamless way to share content across languages and cultures.
Seamless Integration Across Apps
Meta AI is designed to be an intuitive, ever-present companion across Meta’s ecosystem of apps. Users can easily summon the assistant by tagging @meta in chats on platforms like Instagram, WhatsApp, and Messenger. Whether you’re looking for the best coffee shop nearby or need quick trivia answers, Meta AI is just a mention away. However, it’s worth noting that availability may vary slightly by region, and some features might roll out gradually to ensure the best possible user experience.
Global Reach, Local Focus
With this expansion, Meta AI now serves users in 42 countries across 13 languages, engaging with over 700 million people across WhatsApp, Instagram, Messenger, and Facebook. Yet, Meta remains mindful of local contexts — tailoring feature availability to align with regional regulations and user preferences. For example, in certain European markets, Meta AI on Ray-Ban Meta AR glasses is restricted to handling general queries due to privacy laws.
In the MENA region, this thoughtful approach ensures that users not only gain access to cutting-edge technology but also enjoy an experience that feels relevant and culturally attuned.
A Vision for the Future
Meta’s expansion into MENA is more than just a geographical milestone — it’s a testament to the company’s vision of a globally connected world where technology enhances human interaction. By embracing linguistic diversity and continuously innovating, Meta is paving the way for richer, more inclusive digital ecosystems.
As Meta AI evolves, users can look forward to an ever-expanding toolkit of features designed to make life more convenient, creative, and connected. Whether you’re chatting with friends, discovering new places, or sharing your latest adventures, Meta AI is ready to help — now, in Arabic too.
This is just the beginning of an exciting new chapter for AI-powered interactions in the MENA region. And as technology continues to evolve, one thing is certain: the future looks brighter — and more connected — than ever.
Stay tuned for more updates as Meta AI continues its journey across the globe, bringing innovation and inspiration to every corner of the world.
