OWC just released a nearly 15-foot USB4 cable capable of 40Gbps, and it’s just $130.
When it comes to high-performance cables, Apple has long set the gold standard—and the gold price tag. Their 3-meter Thunderbolt 4 cable, which retails for $159, has been the go-to choice for those seeking premium performance. But the market has just welcomed a new contender, and it’s turning heads. OWC has released two impressive active optical USB4 cables that not only rival Apple’s offering but undercut it significantly in price.
A Breakdown of OWC’s New USB4 Cables
OWC’s latest cables come in two lengths: a 3-meter (9.8 feet) version priced at $98.99 and a longer 4.5-meter (14.8 feet) version for $129.99. But here’s the kicker: the cables are currently listed for even less on OWC’s website, making them an even better bargain. Despite their lower price point, these cables deliver serious performance—offering up to 40Gbps of data throughput.
But these cables aren’t just about speed. They’re designed with utility in mind. The 3-meter version supports up to 240W of power delivery, making it ideal for power-hungry devices, while the 4.5-meter version provides up to 60W. Both cables are wrapped in durable braided nylon, which not only adds a touch of elegance but also enhances flexibility and durability.
And while these aren’t technically Thunderbolt 4 cables, they are fully compatible with Thunderbolt 3 and Thunderbolt 4 devices, including docks and hubs. This means you can expect seamless performance with your existing hardware.
The Challenge of Long Cables
Intel’s Thunderbolt 4 standard guarantees performance up to 2 meters when using traditional copper cables. Anything longer requires advanced technology to maintain high data throughput. That’s one of the reasons Apple’s 3-meter Thunderbolt 4 cable carries such a hefty price tag.
OWC, however, has cracked the code. By using active optical technology, they’ve created cables that maintain 40Gbps throughput over longer distances. This is a significant achievement, as many longer USB4 cables on the market don’t offer comparable performance. OWC credits this to the electromagnetic interference (EMI) immunity provided by fiber-optic construction. Essentially, these cables are engineered to handle the data demands of modern workflows without compromise.
A Nod to Thunderbolt’s Optical Roots
Interestingly, OWC’s cables are something of a nostalgic nod to Thunderbolt’s origins. When Intel and Apple first co-developed the technology, it was envisioned as a fiber-optic standard called Light Peak. While the companies eventually pivoted to copper for cost and compatibility reasons, fiber-optic Thunderbolt cables have remained a niche solution for those with specialized needs.
For instance, Corning—another industry leader—offers 50-meter (164-foot) optical Thunderbolt cables for professional use, but these come with a staggering $480 price tag. OWC’s new cables, by comparison, bring optical performance to the mainstream at a fraction of the cost.
Beyond Cables: OWC’s Thunderbolt 5 Hub
OWC hasn’t stopped at cables. The company also recently launched a Thunderbolt 5 hub, priced at $189.99. This versatile hub features four Thunderbolt 5 ports and a single USB-A port, making it a powerful addition to any workstation. It supports up to three simultaneous 8K displays at 60Hz, catering to creatives and professionals with demanding setups.
Why OWC’s USB4 Cables Are a Game Changer
For years, consumers have been limited by the high cost of premium Thunderbolt cables, with few viable alternatives. OWC’s new USB4 cables change the game by offering top-tier performance at a more accessible price point. Whether you’re transferring massive files, connecting high-resolution displays, or powering demanding devices, these cables deliver the reliability and speed you need.
Moreover, their longer lengths open up new possibilities for cable management and device placement, especially in professional environments. The braided nylon design ensures durability while keeping the cables flexible and easy to work with.
The Bottom Line
OWC’s active optical USB4 cables are a welcome addition to the market, offering a perfect blend of performance, affordability, and practicality. They may not carry the Thunderbolt 4 label, but they deliver where it matters most.
Whether you’re a creative professional, a tech enthusiast, or just someone tired of overpaying for cables, OWC’s new offerings are worth a closer look. With their combination of high data throughput, power delivery capabilities, and durable construction, these cables set a new standard for value in the world of high-performance connectivity.
Ready to upgrade your setup? OWC’s USB4 cables are available now—and they might just be the solution you’ve been waiting for.
