The company’s ‘glare-free display’ is now expanding to Mini LED models — and the remote has a dedicated AI button.
At CES 2025 in Las Vegas, Samsung unveiled its boldest TV lineup yet, featuring cutting-edge technology and some potentially divisive design decisions. The company’s latest innovations, showcased during its annual First Look event, include an expansion of its glare-free, matte display technology across more models, as well as exciting upgrades in brightness, AI integration, and gaming performance. Here’s everything you need to know about what’s coming to your living room this year.
A Game-Changer: Glare-Free Displays Across the Board
Samsung’s glare-free display technology, which debuted last year on the S95D OLED, is now expanding to several more models, including the flagship Mini LED Neo QLED lineup. This bold move brings the matte, reflection-reducing coating to some of Samsung’s most premium TVs, including the highly anticipated S95F QD-OLED and the flagship 4K QN90F Mini LED.
The S95F QD-OLED is a true powerhouse, likely featuring Samsung Display’s new panel capable of a staggering 4,000 nits of brightness. Samsung has also refined the anti-glare coating, promising even better performance in reducing reflections from overhead lights, floor lamps, and natural sunlight. Combined with a maximum refresh rate of 165Hz, this TV is tailor-made for gamers who demand lightning-fast response times and immersive visuals.
However, the matte display isn’t without its critics. Some purists argue that the anti-glare treatment dulls the perfect blacks and vivid colors that OLED panels are known for, especially in darker environments. This debate has raged across Reddit, AVS Forum, and YouTube (looking at you, Caleb), but Samsung appears unfazed. The company is doubling down on the glare-free experience, extending it to Mini LED models like the QN90F and its 8K counterparts.
For those who prefer the glossy look, Samsung is keeping it as an option on other 2025 4K models, such as the QN80F. This ensures that consumers can choose the finish that best suits their viewing preferences.
Size Matters: Supersized TVs for a Supersized Experience
Samsung’s Mini LED TVs for 2025 are also breaking size barriers. The QN90F is available in a massive 115-inch model, while the QN80F, which retains its glossy screen, offers sizes up to 100 inches. To ensure that 4K content remains sharp even on these enormous screens, Samsung has introduced the “Supersize Picture Enhancer,” a new feature designed to maintain clarity and detail.
While these advancements are impressive, Samsung’s ongoing refusal to support Dolby Vision remains a sticking point for many AV enthusiasts. At this stage, it’s clear that this omission is a deliberate, philosophical stance rather than a technical limitation.
Vision AI: The Brain Behind the Beauty
Samsung is consolidating its AI-powered features under a new umbrella brand called Vision AI, which aims to enhance every aspect of the TV experience. Here are some of the standout features:
- AI Upscaling and Auto HDR Remastering: These staples continue to improve the quality of all your content, from standard definition to high dynamic range.
- Click to Search: A groundbreaking feature that allows you to identify actors, filming locations, or even clothing featured in a scene with a single click of the new AI button on the SolarCell remote.
- Samsung Food: An intriguing addition that analyzes food on-screen and suggests recipes to recreate it at home. While the accuracy remains to be seen, it’s a fun, novel idea.
- Live Translate: A highly practical feature that instantly translates closed captions on live broadcasts in up to seven languages, making global content more accessible than ever.
A Smarter Home Hub
Samsung is also leveraging AI to turn its TVs into comprehensive home security systems. The new Samsung AI Home Security feature uses video feeds from connected cameras and audio from the TV’s microphone to monitor your home. It can detect unusual sounds, movements, or even falls, sending alerts directly to your phone or TV screen. This feature adds a new layer of peace of mind, whether you’re at home or away.
Bixby Gets Smarter (Finally)
After years of playing catch-up with competitors, Samsung’s Bixby voice assistant is finally seeing some meaningful upgrades. It now supports more complex commands, like changing the channel and adjusting the volume simultaneously. And for added convenience, you can even control your Samsung TV using a Galaxy Watch. While this feature isn’t AI-driven, it’s a small touch that adds to the overall user experience.
Lifestyle TVs and Beyond
On the lifestyle front, Samsung is introducing The Frame Pro, a new iteration of its popular art-inspired TV. While details are sparse, The Frame Pro promises even more customization options and improved image quality. Pricing for the entire 2025 lineup, including The Frame Pro, will be announced in the coming months, with shipping set to begin this spring.
Final Thoughts: A Bold Vision for 2025
Samsung’s 2025 TV lineup is a testament to the company’s commitment to pushing boundaries. From the divisive glare-free displays to the innovative Vision AI features, there’s a lot to get excited about — and plenty to debate. Whether you’re a gamer, a cinephile, or someone who just wants a giant TV to show off, Samsung’s latest offerings have something for everyone. The question is, are you ready to embrace the matte revolution?
