Meta’s social network Threads is taking a significant step forward by testing a highly anticipated feature that allows users to schedule posts in advance. Adam Mosseri, the head of Instagram, announced the development, highlighting its potential to give users greater control over their content planning while maintaining the platform’s hallmark of fostering real-time conversations.
The Details: What’s New?
For users who are part of the test group, the ability to schedule posts will be accessible through the three-dot menu in the composer interface. Scheduled posts will be organized in a dedicated drafts folder, where users can easily manage them—whether that means editing, deleting, or updating the scheduled posting time. However, replies remain unschedulable for now, with Mosseri explaining that the team wants to strike a balance between enabling thoughtful planning and preserving the immediacy that makes Threads conversations engaging.
“We want to balance giving people more control to plan their Threads posts while still encouraging real-time conversations,” Mosseri said in his announcement.
Months in the Making
This scheduling feature has been a long time coming. App researcher Alessandro Paluzzi has hinted at its development several times this year, sharing glimpses of the work-in-progress on social media. Now, months later, the feature is finally being tested, signaling that Meta is committed to evolving Threads into a robust platform for both casual and professional use.
A Broader Scheduling Strategy
The move to introduce post scheduling on Threads comes on the heels of several updates across Meta’s platforms aimed at improving user convenience. Earlier this week, Instagram rolled out a feature that lets users schedule direct messages—a handy tool for community managers and businesses. Scheduling posts for the Instagram main feed has already been available for some time, and its success may have inspired this expansion to Threads.
Why This Matters
For creators, brands, and social media enthusiasts, the ability to schedule posts is a game changer. It provides flexibility to craft and plan content without being tied to specific times of day, allowing users to engage with audiences across different time zones. Meanwhile, the decision not to include scheduling for replies underscores Threads’ focus on maintaining authentic, in-the-moment interactions that mirror live discussions.
Threads: By the Numbers
The timing of this new feature couldn’t be better. Just this week, Meta CEO Mark Zuckerberg revealed that Threads has surpassed 100 million daily active users and 300 million monthly active users. These impressive numbers underscore Threads’ rapid growth and the increasing importance of offering advanced features to keep up with user demands and expectations.
Looking Ahead
As Threads continues to evolve, the introduction of scheduling tools positions it as a versatile platform for both casual users and professionals looking to maximize their social media strategy. While the scheduling feature is still in the testing phase, its implementation could solidify Threads as a serious competitor in the social networking space, appealing to creators, businesses, and everyday users alike.
Stay tuned for updates as Meta rolls out this feature to more users and refines the experience based on feedback. With a mix of strategic innovation and user-centered design, Threads is poised to become a cornerstone of the social media ecosystem.
