Twitter’s Gold Checkmark: A Game-Changer for Businesses
Twitter has been a popular platform for businesses and brands to connect with their customers and build their online presence. In recent years, Twitter has introduced a verification process, known as the “gold checkmark”, which verifies the authenticity of an account and provides additional visibility to the account. This checkmark is highly coveted by businesses, as it provides them with increased visibility, credibility, and reach.
However, Twitter has recently announced a new change that has sent shockwaves through the business community: businesses can now keep their gold checkmarks, but it will cost them $1,000 per month. In this article, we’ll explore this new development and how it’s changing the way businesses use Twitter.
The Gold Checkmark: What it Means for Businesses
The gold checkmark on Twitter has long been seen as a symbol of credibility and authenticity. It’s only awarded to accounts that Twitter determines to be of high public interest and that meet the social media platform’s strict verification criteria.
Having a gold checkmark can provide a number of benefits to businesses. For one, it helps to increase the visibility of the account, making it more likely to be discovered by potential customers and followers. Additionally, it provides credibility and legitimacy to the account, which can help to build trust with followers and potential customers.
The New Cost of Verification: $1,000 Per Month
Twitter’s recent announcement that businesses can keep their gold checkmarks, but only if they pay $1,000 per month, has caused a stir in the business community. This new development is a major change from the previous verification process, which was free and only required that businesses meet Twitter’s strict verification criteria.
Many businesses are questioning whether the cost of verification is worth it. On the one hand, having a gold checkmark can provide a number of benefits to businesses, as discussed above. On the other hand, $1,000 per month can be a significant investment, especially for small businesses and startups.
What Does This Mean for Businesses on Twitter?
Twitter’s new cost of verification has changed the game for businesses on the platform. Some businesses are deciding to invest in the gold checkmark and pay the $1,000 per month fee, while others are opting to go without. Those who do choose to invest, they will receive all the benefits of having a verified account, including increased visibility, credibility, and reach.
Those who choose not to invest will miss out on the benefits of having a verified account, but will still be able to use Twitter as a platform for connecting with customers and building their online presence. The decision of whether or not to invest in the gold checkmark will ultimately depend on the specific needs and goals of each business.
Conclusion
Twitter’s new cost of verification is a major change for businesses on the platform. With the new fee of $1,000 per month, businesses must weigh the benefits of having a verified account against the cost of verification. Some businesses will choose to invest in the gold checkmark, while others will opt to go without. Regardless of the decision, businesses can still use Twitter as a platform for connecting with customers and building their online presence.